This brochure/poster for the American College of Radiology was designed to educate the public on new technologies in radiology.  The concept behind this design was to play off the Vitruvian Man by Leonardo da Vinci and contrast that with present technology.   We selected an illustrator that was accomplished in a similar drawing style.  Rough layouts were provided for the male and female models and source photos for the radiological machines.  The illustrations were executed on a rough texture kraft paper, then scanned for use in the layout.  Copy was keyed to radiological scans of different parts of the body.

Service: Brochure design & layout, print production, print buying, and supervising.